Information on your website traffic stats will help you determine what types of promotions are most effective, which pages get the most attention, what type of visitor you get, where they are coming from and what they are looking for.

The kind of statistics you are looking for include unique visitors (not repeat traffic), pageviews, referring URL, place of origin, site entry and exit pages, length of stay on a particular page, as well as other information captured by your server's log files.

For those of you who can't access Web logs, or if you don't want to buy or configure server analysis software, you still have the option to contract an outside service provider to do the job for you. Some providers will require payment for this service and some will provide it for free.

Installing a website traffic statistics software program and you can get detailed information about who is coming to your site and what they are doing there, just by adding a few lines of code to your webpages.